Pay-per-Call. How it works

Pay-per-Call is a performance based online advertising options that delivers calls instead of clicks.

This feature is currently available on sensis.com.au and MIVA advertising network. Their are also talks that Yahoo are testing pay-per-call in the USA.

Pay-per-Call direct response advertising shortens the steps, or clicks, involved in traditionally Search Engine Advertising by offering the phone number upfront!

HOW IT WORKS...

Pay-per-Call works by advertising your businesses phone number alongside your Pay-per-Click "sponsored results" listing on select search engines.

When a customers clicks on the advertisement a window pops up and the customer enters their name and phone number. The advertiser is charged for the phone call lead once the call has been made and received by the customer.

BENEFITS... - Advertisers only pay for call made not the clicks received. - Direct contact with customer. - Free service for the customer as the business calls the customer. - Localise search engine advertising. - New service buzz

http://www.unravel.com.au/

About the author: Ben Lovie is Director of http://www.unravel.com.au/

Unravel are a marketing and performance focused search engine marketing company who work with clients to create, manage and optimise internet marketing campaigns.

http://www.unravel.com.au/pay_per_click_management.html