Advertising costs can add up fast. If you can not find a way to control costs, you will quickly be driven out of business. While there are some very good paid, advertising options, there are also many free ones that are just as effective. When you don't have to pay anything for advertising, all the money that you make is pure profit. Free advertising options typically require a little more grunt work but the tradeoffs are pretty obvious. If you are looking for free ways to advertise your products (affiliate products or those that you own) consider using forums, Google and Yahoo Groups, free classified web sites, social networking sites, search engine optimization, directories and press releases.
Forums: Forums are a fantastic way to advertise for free. You can get targeted traffic that is already interested in what you are trying to sale. You do not have to actively advertise, although you can. Simply create a signature link and make posts or contribute to the forum like you normally would. Every time that you make a post, people will be able to read your ad. The more good posts that you make, the better your reputation will become. After you have developed a solid reputation it will be pretty easy to make sales.
Google/Yahoo Groups: Not too many people discuss Google and Yahoo Groups as a way to advertise. This is largely because spammers have ruined many groups. Instead of joining an existing one, start your own and set up protections so that people have to get permission before they join. Yahoo Groups tend to be better protected and has less spammers then Google and so may be a better option. Once you start your own group, you can advertise to everyone that joins anytime that you want.
Free Classified Sites: Free classified websites have become very popular again. Sites such as Craigslist, Backpage and Kijiji can potentially be good free sources of traffic.
Social Networking Websites: Social networking sites have become all the rage. They allow like minded people to get together and socialize. If you can develop a level of trust amongst these people, you will be able to easily make sales.
SEO: Search engine optimization and getting high rankings for your website or blog is one of the most well known ways to get free traffic to your website. However, it is also one of the toughest.
Directories (Blog, RSS and Article): Directories are a really good place to submit your website. There are many different categories of directories including, article, blog and RSS feeds.
Press Releases: Press releases can be a very powerful way to drive traffic to your website or blog. Prweb.com is an excellent site. It is not free. However, the results are extraordinary. Make sure that you optimize it just like you would an article.
About the Author:
Submitting your site to website directories is a good first step the process of promoting your website. Learn more about web directory submission here: Web Directory Submission
Related Webmaster Information & Resource Sites:
Domain Buffs
Design: CSS Websites
foo site: Website Coding
php Web Development
Target: Page 1 Search Result Rankings
PPC Ad Income: Website Monetization